To create a vibrant, inclusive and sustainable art event showcasing the Muskegon Lakeshore. Feature a juried fine art show, craft fair, artisan food market, performing arts, interactive art and children’s activities. Attract visitors, artists and crafts people from across the country and enhance the economic impact of the area while fostering art and cultural awareness.

To provide ethical, cost-effective care to children, families and individuals in need by facilitating self-sufficiency through the enhancement of self-esteem, skill development and interpersonal relationships.

To provide safe, fun experiences for children and families affected by childhood cancer, rare blood disorders, and other life-threatening illnesses through accessible horseback riding programs.

To make available to children and adolescents in the Greater Lansing Area low/no cost fitness programs that motivate, educate, and instill a life changing, life long bond with physical fitness, helping those who struggle with weight issues (obesity) and aggressive behaviors. (Anti-Bullying)